《電子商務英語教程（高等職業教育“十三五”規劃教材）》
作者：
李瑩瑩
出版日期：
2016-08-01
字數：
260000
開本：
16
頁數：
208
分類：
其它
ISBN：
978-7-5184-0934-1
定價：
￥30.00
官網優惠價格：
￥24
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內容簡介
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圖書目錄
Chapter 1 Internet & E-commerce………………
Part 1 Need to Know : Everything’s so Near and Smart……………………
Part 2 Further Study : E-Commerce - Business Models……………………
Part 3 Super L……Chapter 1 Internet & E-commerce………………
Part 1 Need to Know : Everything’s so Near and Smart……………………
Part 2 Further Study : E-Commerce - Business Models……………………
Part 3 Super Links : International e-commerce statistics……………………
E-commerce: A Promoter for the Transformation and Upgrading of Chinese Economy………………………………………………
Chapter 2 The Boom of E-commerce……………………
Part 1 Need to Know : Online Site Goes after Chinese in US on 11/11…………
Part 2 Further Study : Wanda Takes over E-payment Company 99Bill…………
Part 3 Super Links : Alipay Targets Retailers with New Services………………
Wal-Mart Makes Online Shopping Steps for Growth………………………………
Chapter 3 Online Shopping………………………………
Part 1 Need to Know : Sales Report: 2015 Thanksgiving Day, Black Friday,
Cyber Monday…………………………………………
Part 2 Further Study : Boom of online market………………………………
Part 3 Super Links : Popular Black Friday and Cyber Monday Products Sold by Online Businesses…………………………………………………………………
B2B E-commerce Growing; Becoming More Like B2C…………………………
Chapter 4 Online Paying……………………………………
Part 1 Need to Know : Alipay being used by 100 million to access public-sector transactions………………………………………………………………………
Part 2 Further Study : Alipay study: Smartphones are likely to replace wallets…
Part 3 Super Links : WeChat turns to ’app accounts’ for success………………China Sees Tremendous Growth in Mobile Payment Services……………………
Chapter 5 The safety…………………………………………
Part 1 Need to Know : How to shop safely and securely online………………
Part 2 Further Study : Say No to Streaking to Ensure Online Payment Security
Part 3 Super Links : E-Commerce - Security Systems…………………………
Online shopping scams………………………………………………………………
Chapter 6 Colorful Websites of Online Shops…………
Part 1 Need to Know : Hot-Sellers on eBay Taking up Space in Your Home……
Part 2 Further Study : 5 Tips for Starting an E-commerce Business………………Part 3 Super Links : Shoppers Turn to Small Online Retailers for Unique, Hard-to-find Items……………………………………………………………………
How do I get more traffic to my website or online shops?…………………………
Chapter 7 The Delivery of E-commerce…………………
Part 1 Need to Know : The Past Glory---the Case Study of kuaishubao.com……
Part 2 Further Study : Is two-hour delivery the future of e-commerce? Canadian e-tailer gives it a try…………………………………………………………………
Part 3 Super Links : The (Many) Benefits of Offering Free Shipping……………
Drop Shipping: 5 Tactics of Successful Retailers……………………………………
Chapter8 Customer service of E-commerce…………
Part 1 Need to Know : What Customers Expect in the E-Commerce Age………
Part 2 Further Study : Customer service best practices: Making social media a two-way conversation…………………………………………………………………
Part 3 Super Links : 7 Blogging Tips to Increase Online Sales……………………
Impact of reviews on consumer behavior………………………………………
附錄一 參考答案
附錄二 電子商務常用專業術語
附錄三 全球知名電子商務網站示例
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